Relationship-First Fundraising That Builds
Relationships and Revenue
Increase revenue, deepen donor loyalty, and attract sponsors
with a relationship-led system
you can sustain and scale — without burning out your team!
Let’s build your retention-first fundraising system.
Build Loyalty, Grow Revenue, Reduce Burnout
After more than 15 years in the trenches, I've seen the same story play out again and again: small-but-mighty teams hustling for one-off gifts, chasing shiny new donors, and watching the support they already have slip away.
It's not that you don't care. You care deeply. But no one ever gave you a proven, sustainable system for keeping the people who believe in your mission engaged year after year.
That's why I created Nonprofit Bestie -- to help women-led nonprofits embrace a retention-first, relationship-led framework that fuels growth, stability, and sustainable revenue, without burning out your team. Our proven 4-step Bestie Blueprint builds lasting donor relationships, launches monthly giving programs, and secures sponsorships that stick.
The Bestie Blueprint:
4 Steps to Predictable, Repeatable Revenue
The Bestie Blueprint is my proven, retention-first system for building strong supporter relationships and predictable revenue — year after year.
Step #1:
Audit & Align
Review your data, map your relationships, and spot your quick wins.
Step #2:
Build the Retention Engine
Welcome series, upgrade triggers, thank-you sequences, and segmented donor experiences.
Step #3:
Activate Growth Channels
Campaigns for donors and sponsors, monthly giving pushes, co-sponsorship, gamification, and other outreach.
Step #4:
Sustain & Scale
Ongoing metrics review, sponsor renewals, impact reports, and ways to increase lifetime donor value optimizations.
Pick Your Starting Point
From quick wins to long-term support —
here’s how we can work together right now.
What Happens When You Put Retention First:
"The systems Ellena built turned my chaotic fundraising into a smooth, repeatable process. I went from juggling too many tasks to feeling totally in control — and raising more money in less time.”
Tanya
Community Engagement Manager
“Our coaching sessions gave me ideas I could use immediately. The strategies weren’t just theory — they worked. And connecting with someone who actually understands the nonprofit grind was a game-changer.”
Lily
Executive Director
“Ellena’s VIP coaching completely overhauled our donor strategy. We launched campaigns that actually hit our goals — without burning out our team. It’s the kind of support I wish I’d had years ago.”
Monica
Development Director
Not sure where to start?
Let’s talk through your goals and find the right fit for your organization.
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