Retention Builds Revenue.
We Build Retention.
Relationship-led, retention-first fundraising systems for nonprofits that want predictable, sustainable revenue without burnout or constant rebuilding.
Not sure where to start?
Start with clarity. The Revenue Volatility Risk Assessment identifies where donor loss is creating unpredictable revenue — and what kind of retention system would stop it.
The Bestie Blueprint:
4 Steps to Predictable, Repeatable Revenue
The Bestie Blueprint is my proven, retention-first system for building strong supporter relationships and predictable revenue — year after year.
Step #1:
Audit & Align
Review donor data and messaging so we know where supporters are slipping and where the quick wins are hiding.
Step #2:
Build the Retention Engine
Turn donor and sponsor journeys live, with thank-you flows and light automations that run in the background.
Step #3:
Activate Growth Channels
Launch segmented campaigns, monthly giving invitations, and sponsorships rooted in retained relationships that fuel revenue.
Step #4:
Sustain & Scale
Keep the engine running with reporting, renewal touchpoints, and continuous optimization.
Where You Are Now →
Where We Take You:
Revenue Volatility
Risk Assessment
See what donor churn is actually costing you
Identify where donor loss is creating unpredictable revenue
Understand why campaigns don’t hold momentum
Get clarity on what kind of retention system you actually need
Make informed decisions without committing to a full rebuild
Organizations often uncover $25,000–$75,000 in at-risk or preventable donor loss by seeing where retention is breaking down.
Revenue Reliability Reset
(45 Days)
Stabilize revenue by fixing one costly retention leak
Seal one major donor drop-off point hurting fundraising results
Convert campaign momentum into repeat or monthly giving
Reduce post-campaign revenue falloff
Create a visible shift leadership can recognize and explain
Fixing a single high-impact retention leak can help stabilize $30,000–$100,000 in annual donor revenue that would otherwise reset or disappear.
Retention System Installation (90 Days)
Build systems that stop donors from leaving — and revenue from resetting.
Reduce donor churn across campaigns and donor types
Turn one-time donors into repeat, monthly, and mid-level supporters
Build mid-level giving pathways that naturally develop future major donors
Create longer-term corporate partnerships through consistent stewardship and relationship mapping
Replace manual follow-up with durable, repeatable systems
Create predictable fundraising without burning out your team
A full retention system install is typically positioned to protect or generate $50,000–$150,000+ in retained, recurring, and relationship-driven revenue over twelve months.
About the Consultant
I’m Ellena Fortner Newsom, a relationship-led, retention-first fundraising consultant who helps nonprofit leaders stop rebuilding revenue every year by fixing what happens after the gift.
I work with small and mid-sized nonprofits that are raising money, but feeling constant pressure because donor support doesn’t stick. Instead of adding more campaigns or tactics, I install retention systems that guide donors from first gift to repeat, monthly, and deeper partnership.
My work focuses on practical system design, clear follow-up, and sustainable fundraising practices that fit real organizational capacity. The goal is not more effort. The goal is revenue stability, stronger relationships, and less burnout for teams and leaders.
I don’t offer general fundraising help. I do bounded, time-limited system installs that create measurable change and can be maintained after the work is complete.
What Happens When Retention Is Designed — Not Left to Chance
“In six months, we increased retention by 21% and recovered $77,000 in donor revenue that would have walked out the door.”
Tanya
Community Engagement Manager
“With clear fixes in real time, we stopped guessing and started seeing results.”
Lily
Executive Director
“We finally had campaigns launching on time instead of weeks late — the stress lifted instantly.”
Monica
Development Director
Nonprofit Bestie installs relationship-led, retention-first fundraising systems that provide sustainable, predictable revenue without the burnout or constant rebuilding.
817-677-8779
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