The Only Constant in Fundraising? Change.

Remember when direct mail was king? Or when Facebook was THE platform for donor engagement?


Things change fast in fundraising, and staying stuck in old habits is a surefire way to lose donors.

Falling Behind on Emerging Trends

Nonprofits that fail to adapt to new giving habits risk losing out on major funding. Trends like subscription giving, AI-driven donor engagement, and donor-advised funds (DAFs) are reshaping philanthropy.


If you're not keeping up, you're missing big opportunities.

What Smart Nonprofits Are Doing in 2025

  • Subscription giving programs—Donors want to give consistently without extra effort.
  • AI-driven personalization—Tailor outreach based on donor behavior for better retention.
  • Stronger impact storytelling—Data is great, but emotional storytelling is what actually drives action.
  • Leveraging donor-advised funds—These funds have seen a surge, and nonprofits need a strategy to attract and steward these gifts.
  • Improving donor stewardship—With donor expectations higher than ever, organizations that prioritize stewardship will build stronger, lasting relationships.


Staying ahead of trends isn’t optional—it’s how you survive and thrive in a competitive fundraising world. Need help evaluating your donor engagement strategy?

I'm Your Fundraising BFF

I’ve spent over 15 years raising money and growing nonprofits through smart, data-driven strategies paired with creativity. I’m really, really good at raising money — for you.


Whether you're focused on improving donor retention or growing your base of support, I’ve done it all, and I’m here to help you succeed. Just like a work bestie.


My sweet spot is at the intersection of data and creativity. I’ve consistently boosted donor retention and transformed strategies by blending data analysis with the art of storytelling.


The result? Engaged donors and sustainable growth. I’ve helped many nonprofits thrive—and I’m ready to do the same for you.

Join the Bestie Community

Receive tips, tricks and strategies - and more blog posts like this when you sign up to receive insights and emails from Nonprofit Bestie.

Nonprofit Bestie empowers women leaders at small nonprofits to build lasting donor relationships and hit their fundraising goals with ease.

817-677-8779

Quick links

Follow us

Newsletter

Join the Bestie Community for strategies, templates, and more!

Created with © systeme.io