The Only Constant in Fundraising? Change.

Remember when direct mail was king? Or when Facebook was THE platform for donor engagement?

Things change fast in fundraising, and staying stuck in old habits is a surefire way to lose donors.

Falling Behind on Emerging Trends

Nonprofits that fail to adapt to new giving habits risk losing out on major funding. Trends like subscription giving, AI-driven donor engagement, and donor-advised funds (DAFs) are reshaping philanthropy.

If you're not keeping up, you're missing big opportunities.

What Smart Nonprofits Are Doing in 2025

Subscription giving programs—Donors want to give consistently without extra effort.

AI-driven personalization—Tailor outreach based on donor behavior for better retention.

Stronger impact storytelling—Data is great, but emotional storytelling is what actually drives action.

Leveraging donor-advised funds—These funds have seen a surge, and nonprofits need a strategy to attract and steward these gifts.

Improving donor stewardship—With donor expectations higher than ever, organizations that prioritize stewardship will build stronger, lasting relationships.

Staying ahead of trends isn’t optional—it’s how you survive and thrive in a competitive fundraising world. Need help evaluating your donor engagement strategy?

Start with a Stewardship Audit to identify gaps and optimize your donor relationships for 2025 and beyond!

I'm Your Fundraising BFF

I help nonprofits build retention-first fundraising systems that make revenue steadier and fundraising easier.

I’m Ellena. For 15+ years I’ve worked at the intersection of data, messaging, and donor psychology, the stuff that actually moves results.

Want practical templates and strategies you can use immediately? Drop your email here. I’ll send the good stuff, not fluff.

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