Lessons from Toxic Workplaces: Why I Stopped Chasing Numbers and Started Chasing People

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I help nonprofits build retention-first fundraising systems that make revenue steadier and fundraising easier.

I’m Ellena. For 15+ years I’ve worked at the intersection of data, messaging, and donor psychology, the stuff that actually moves results.

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Nonprofit Bestie installs relationship-led, retention-first fundraising systems that provide sustainable, predictable revenue without the burnout or constant rebuilding.

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